Marc Perry
Hi, I'm Marc Perry.
Marc Perry's Bio:
Proven leader with more than 20 years of experience in executing marketing communication strategies, promotions, events, and advertising campaigns for automotive clients. Experience in working with automotive dealers, suppliers and agency support services. Delivering marketing results from concept through execution.
My Skill Set: Leadership; Problem Solving;
Creativity; Consulting; Marketing; Decision Making
ACCOMPLISHMENTS Created a marketing agency with newly hired personnel by sharing a vision of excellence in communication and provided an environment that promoted a healthy and productive workplace. Result: Motivated employees to accelerate the growth of the business - and inspired one employee to open his own firm.
Prepared solutions for marketing opportunities by addressing a client's brand problem. Result: Developed a turnkey exhibit service that assured client their exhibits would arrive on time and be correctly assembled prior to clients arriving at the conference.
Developed an exhibit display business, print ads, radio scripts (PSAs) and community relations programs based on solving a client's problem. Result: Raised the brand image and presence of companies in the business to business sector.
Skilled in listening and analyzing the marketing needs of clients, using a collaborative approach to finding solutions. Result: Sold a community relations program that elevated the client's presence in the community
Delivered actionable marketing plans to grow product sales. Result: In eight months aided a new product launch by regaining market leadership in the African American segment.
Dedicated to being decisive after making an observation of available options. Result: During a major activation, it was determined product lines were not legally registered and made arrangements with an outside vendor to secure proper documentation.
Marc Perry's Experience:
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Vice President at Paper Plas
February 2000 - July 2004
Drive new product launches, schedules and solutions initiatives starting from the strategic messaging stage of the message development process through the content approval stage.
Lead the development of specific industry go-to-market strategies, content and messaging with a defined set of deliverables, including but not limited to: core strategic product and solution messaging and direction; naming and legal trademark; manage new market and technology overviews; web content; product positioning and value positioning statements; sales training materials and support; feature and function benefit summaries; competitive analysis, FAQs, white papers, press releases, employee communication,etc.
Direct the efforts of writers, editor/proofreaders, graphic designers, production manager, legal review, corporate communications, and outside resources
Manage projects, deadlines and schedules using a Project Management System.
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President/CEO at Perry Marketing Group
January 1990 - January 2000
Advertising and marketing agency
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Group Account Director at UniWorld Group
August 2004
Account management of Lincoln brand for the African American Consumer market
Marc Perry's Education:
Marc Perry's Interests & Activities:
Voice over production, Motor Cycling, Sports, Golf, Mentoring Youth